We believe Skill & Work Ethic Aren't Taboo.

We're bringing The S.W.E.A.T. Pledge to life.

Say what?

Well, not literally. Each statement of The S.W.E.A.T. Pledge has a story, and each story comes from Mike's personal experience working with entrepreneurs and  hardworking people across the country. Through a series of 12 videos, we're going to breakdown the origin of each statement of The S.W.E.A.T. Pledge and why we believe in the importance of work ethic, personal responsibility, delayed gratification, and a positive attitude.


Wanna own The S.W.E.A.T. Pledge?

A special thanks to:

"The S.W.E.A.T. Pledge has ruffled some feathers, but
I'm told it's a great conversation starter."

- Mike Rowe