We believe Skill & Work Ethic Aren't Taboo.

We're bringing The S.W.E.A.T. Pledge to life.

Say what?

Well, not literally. Each statement of The S.W.E.A.T. Pledge has a story, and each story comes from Mike's personal experience working with entrepreneurs and  hardworking people across the country. Through a series of 12 videos, we're going to breakdown the origin of each statement of The S.W.E.A.T. Pledge and why we believe in the importance of work ethic, personal responsibility, delayed gratification, and a positive attitude.


They’re living the Pledge.

Meet John Fitzpatrick.

There were two surprising things about John Fitzpatrick’s Work Ethic Scholarship application: It was written within the prison walls where John was incarcerated, and it was one of the best applications we’d ever received.

Miguel’s Got Skills!

Miguel Gomez embraces the S.W.E.A.T. Pledge, particularly Pledge 12, because he chooses to work his butt off.  As a journeyman plumber, Miguel has mastered a trade that allows him to work anywhere in the world.  Plumbing isn’t just a job—it’s a skill.

Wanna own The S.W.E.A.T. Pledge?

A special thanks to:

"The S.W.E.A.T. Pledge has ruffled some feathers, but
I'm told it's a great conversation starter."

- Mike Rowe